Summary of Courses NIL/mba NIL for Coaches NIL Propel
Newsletter Speaking Opportunities NIL/mba Speaker Series NIL Research Poll Press Follow Me on LinkedIn Contact
 

“Working with Student-Athlete Insights has not only impacted me, but many others in my circle who are navigating NIL.” - Michelle Thao, UNC Asheville

solving nil challenges for brands, sports organizations, and universities.

 
Schedule a Call
 

For Brands: Enter the NIL Market with Confidence

Determine if there is an opportunity for your brand to capitalize on the emerging NIL marketplace. Market analysis, partnership frameworks, and implementation roadmaps tailored to your business. Click to read about services for brands.

For Sports Organizations: Adapt to NIL Landscape

Navigate regulatory changes and organizational challenges with expert consulting. Policy development, compliance guidance, and change management for the new NIL reality. Click to read about services for sports organizations.

For Universities: Educate Student-Athletes About NIL

Prepare your athletes for NIL success with our research-backed QuickStart program. Three focused workshops, digital resources, and proven strategies that scale without adding staff workload. Click to read about services for universities.

 
 
 
 

Hi - I’m Bill Carter, Founder of Student-Athlete Insights

25 Years in the Sports Industry
Our industry is drowning with NIL consultants in name only - with no relevant experience and seeking to exploit a nascent marketplace. I’ve done “NIL” (aka athlete marketing) in professional sports for 25 years and founded one of the most successful sports agencies - Fuse - helping clients like Gatorade, Dick’s Sporting Goods, and PUMA partner with high profile pro athletes.

Higher Education Teaching Experience
Unfortunately, most NIL educators do not have any teaching experience. I have been teaching in higher education for decades. Currently, I teach NIL courses at the University of Vermont and Boston College.

Proprietary Insights from the NIL Research Poll
I don’t blindly advocate for all things NIL. I study and follow the facts. I rely on informed opinion, not emotion. My insights are drawn from my NIL Research Poll, a monthly survey of 5,000 college student-athletes and 1,000 high school prospects.

More About Me